Kunsthaus Zürich
The Kunsthaus Zürich is a museum in the Swiss city of Zurich. It houses one of the most important art collections in Switzerland and Europe, assembled over the years by the local art association Zürcher Kunstgesellschaft.
Name of the practice nominated: Gateway Fund
Describe the practice, program, or project, what innovative approach is proposed, and in which core museum activities it applies:
The Kunsthaus Zürich is transforming its public spaces into spectacular stages, showcasing monumental sculptures and immersive installations by leading contemporary artists. Getting things off to a flying start in 2025 is a breathtaking sculpture by the renowned artist Monster Chetwynd in the garden of art, that includes an internal playground. The Haefner entrance hall has come alive with a striking installation by Jeffrey Gibson. The art is shown in public areas with free access, interactive and joyful. They invite a different audience to explore and experience art and can be seen for the duration of approximately 2 years, after that new projects will be shown.
Explain in one sentence why you think the project you nominate is outstanding and could serve as an example for the entire community of modern and contemporary art museums.
It is opening up the museum in a joyful, honest and enriching way, which generates conversations, enjoyment, accessibility.
Explain why this practice or program is relevant and sustainable in creating meaningful and lasting connections with people, communities, and the museum context with a medium to long-term vision.
It's a low-level entry barrier into the world of art for different generations.
What are the outcomes of the practice you are most proud of?
The artwork that was created specifically for the spaces, the joy and pride the artists, the staff and the audience derives from "Kunst für Alle".
How has the nominated practice changed your methods and ways of working?
More team interacted during the process, it has also been part of an ongoing change of culture.
Official Website: https://kunsthaus.ch/en/museum/engagement/ gateway-fund/